Direct Mail Piece

For our next assignment,  we were asked to design a direct mail piece that will go to two different target audiences but technically the same product is being used.   My product is going to be clothing.  It's for the rockish, funkier type of women that want to have great style but still classy.   My two target audiences are Missy(sizes 4-16) and plus size (14-24)   age ranges from 20's to early 30's.  I decided to send them our a flyer telling them about the store and a coupon that's added on if they come into the store and shop. 

The card is 5inx7in  and front and back.  Both backs will be the same but the covers will be different.

The very 3 computer images are what I developed in Photoshop, illustrator, and InDesign.  I didn't get to fix everything I wanted.